Brand Development & Corporate Identity

Crafting strong, memorable brand identities through compelling storytelling, design, and strategy. I help businesses stand out and connect with their audience.

Crafted a comprehensive Style Guide and Social Media Handbook, defining brand tone, messaging, and visual identity for the client.
Conducted platform-specific research to establish best practices for engagement, content strategy, and audience growth.
Designed brand guidelines, including typography, color palettes, and image standards to ensure consistency across all marketing channels.
Developed a broad yet adaptable brand strategy, providing the client with a solid foundation while allowing flexibility for future creative direction.
Analyzed competitor branding and market positioning to refine the client’s unique identity and storytelling approach.

Developed a Communication Guideline for social media coverage of major events, including Opening Weekend, Recruitment Season, and Annual Programs.
Established a structured social media framework, providing MTSU Housing with a repeatable strategy rather than starting from scratch for each campaign.
Conducted research on industry best practices and collaborated with superiors to refine and implement an effective social media strategy.
Created content planning templates and posting schedules to ensure consistency, engagement, and brand alignment across all platforms.

Created a Communication Guideline for seasonal campaigns, including holiday promotions, app launches, and customer engagement events.
Designed structured social media strategies, allowing Splashy’s to execute campaigns efficiently without rebuilding content from scratch.
Collaborated with leadership to establish branding best practices, ensuring a clear and cohesive identity across digital and in-store marketing.
Implemented a content planning framework, making it easier for Splashy’s to scale marketing efforts while maintaining brand consistency.