Content Creation and Social Media
Project details
The goal was to gain more impressions and increase engagement on the client’s existing Instagram and TikTok accounts.
Middle Tennessee State University
Over 700% increase in overall engagement across Instagram & Facebook (views, likes, and shares).
45% growth in social media follower count.
Splashy's Car Wash
900% increase in social media likes.
50% growth in overall customer engagement (both in-person and online).
Marketing Thesis
For my thesis I chose a local Nashville artist to build up and help his social media platforms on Instagram, Youtube, and TikTok.
With my help:
I have helped increase his follower count by 15%
I have helped increase his views with a 200% increase.
In addition, there has been a 75% increase in likes and interactions on all platforms.
Promotion Video
We posted this video on Instagram to raise awarness for our annual Haunted Car wash and to promote our digital ticket sales. It not only reached a lot of people, but got great engagement and many reposted it too.
Video views | 1,473 |
Likes + Comments | 77 |
Saves + Sends | 42 |
Accounts Engaged | 51 |
More Content Creation Examples -
🔪🩸 Get ready for a chilling experience at Splashy's Car Wash! Join us for "Clown Town: The Final Chapter" during our annual Haunted Car Wash on October 25th and 26th from 7 PM to midnight!🤡
🎟️ Tickets are available via the link tree in our bio! A portion of the proceeds will benefit the Rockvale High School Game Day Cheer Team.
Bring your friends and family for a wash filled with eerie surprises—it's a car wash like no other! Will you survive, or will your ride be left in the dark? 🔪🩸
🎉 Shoutout to our amazing RAs of the Month! 🎉
Your hard work, dedication, and positive energy make MTSU Housing a better place every day. Thank you for all that you do! 💙🏡✨
Tag them and show some love! ❤️👏
#RAOfTheMonth #MTSUHousing #ThankYouRAs #WeLoveOurRAs
Thinking about becoming an RA? Curious about what the role is like? Join us for a week of fun, interactive events designed to give you a behind-the-scenes look at the RA experience! From Q&A panels to creative door decs and trivia, there’s something for everyone.
📅 February 3rd-6th
📍 Various locations across campus
Don’t miss your chance to learn more, ask questions, and see if being an RA is the next step for you! 🌟 #RAchella2025 #MTSUHousing #FutureRAs