Media Coverage and Public Relations

Designed a structured Communication Guideline for major events like Opening Weekend, Recruitment Season, and Annual Programs.

Provided a repeatable PR strategy to enhance social media engagement and event coverage.

Researched and collaborated with leadership to develop scalable public relations efforts that increased visibility within the university community.

Created content planning templates and structured messaging strategies to ensure consistent engagement across MTSU Housing platforms.

Developed a branding and PR strategy for an emerging musician, ensuring a professional and cohesive public image.

Researched media coverage opportunities, identifying key platforms for artist promotion and engagement.

Created a flexible but solid brand strategy, allowing the musician to evolve while maintaining a strong identity.

Provided creative and marketing consultation, offering feedback on promotional materials, videos, and social content.

Developed a comprehensive Style Guide and Social Media Handbook to maintain consistent branding and messaging across platforms.

Created a Communication Guideline for seasonal promotions, including holiday campaigns, app launches, and customer engagement events.

Conducted industry research and competitor analysis to refine PR strategies and maximize customer reach.

Established best practices for brand messaging, ensuring alignment across digital, in-store, and external communications.