Project Management
Project details
Bringing ideas to life with strategic planning, creative execution, and seamless coordination. I keep projects on track, ensuring efficiency, innovation, and measurable results.
Splashy's Car Wash
Developed and launched creative initiatives to increase customer engagement and attract new customers.
Designed and managed a scratch-off ticket promotion, offering prizes like free air fresheners and car washes.
Oversaw the planning and execution of the campaign, ensuring smooth coordination and customer satisfaction.
Led holiday marketing campaigns, including BOGO promotions, contests, and seasonal events to drive sales.
Successfully increased customer engagement and visits by 140% through strategic marketing efforts.
Middle Tennessee State University- Housing and Residential Life
Serve as the Head Marketing Lead for Housing and Residential Life.
Lead a team to develop content and execute strategic marketing campaigns.
Drive marketing efforts for Resident Assistant and Resident Director recruitment, achieving a 100% increase in applications.
Oversee marketing initiatives targeting 3,000 on-campus residents, enhancing engagement and community involvement.
Plan, promote, and market major annual events, including Best Day Ever, Monoroo, Deere & Mix, and more.
Music Marketing Campaign – EP Rollout Strategy
Developed a structured marketing schedule to promote a local musician’s EP releases every six weeks, ensuring consistent audience engagement.
Designed unique marketing strategies for each EP, leveraging creative themes, storytelling, and audience insights.
Provided marketing and creative direction on promotional videos, offering feedback and strategic suggestions for stronger audience impact.
Assisted in curating graphics and digital assets to maintain a cohesive brand identity and enhance promotional materials.
Utilized data analysis tools such as R, HootSuite, and platform analytics to optimize marketing strategies and track campaign performance.